The healthcare industry is a prime example of why blockchain technology has the potential to change how we think about and interact with our health. From medical records, to managing prescriptions, to even the management of insurance claims, there are numerous opportunities for blockchain technology in this field.
Precision Nutrition is a company that provides certification and compliance solutions for the food industry.
They may be educated and experienced and give excellent advice – but giving advice is not enough.
To become a life-changing fitness professional, you must take responsibility for both the advice you give and your clients’ ability to follow that advice. Yes, even difficult customers. The ones that other fitness professionals say you should fire.
In our business, we don’t turn away our customers. We have a totally different approach.
In this four-part video series, filmed live at the 2011 Perform Better Summit in Long Beach, California, we share this approach with you. And by the end of the series, you’ll be better equipped to achieve incredible results with every type of client you work with. Even the most complicated ones.
Meanwhile, click the play button below to discover the first part of Compliance Solutions. (Click here to see part 2, part 3 and part 4). The video is about 15 minutes long.
To download an audio or video version of this file, click here.
Please be patient, it may take a few minutes to download.
Problem customers
We all have them: problem customers. (It’s okay to admit it).
Some of them seem to be good customers at first glance. They come to all their training sessions. They listen intently when we talk about nutrition and lifestyle. Some even remember shopping lists, calorie calculations and meal plans.
Despite this, they sometimes achieve unsatisfactory results.
So let’s train them harder, eat less, do more cardio and keep the calories flowing. But when the weeks turn into months, nothing changes.
The customer is angry, we are angry, and there is only one logical explanation: You’re lying. You can’t do what we recommend.
Other clients don’t even go that far.
They participate in all the workouts, but don’t even pretend to care about nutrition and lifestyle changes. In fact, when it comes to talking about their diet and daily practices: They are. Net. Never. Look.
More than 150,000 certified health and fitness professionals
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Gain a deep understanding of nutrition, the power of coaching, and the ability to turn that knowledge into a thriving coaching practice.
We are not only educators, but also trainers
Faced with difficult clients, many of us give up. It’s not our fault! we cry out. All we can do is educate. The rest is up to our client. Isn’t that so?
Well, not exactly.
Over the past decade, the team has trained thousands of people in what many consider to be the largest body transformation program in the world. We have helped clients lose fat, get healthy and change their lives. The results were incredible. To date, over 180,000 pounds have been lost and thousands of lives have been changed.
We also spent a lot of time on topics that traditionally go beyond training and nutrition, such as B. Coaching theory. The psychology of change. Neurology.
After working with all these people, tracking their progress and behavioral changes, and applying the latest training, nutrition and coaching strategies, we can only come to one conclusion: Helping clients change – using the best practices of change psychology – is the only way to achieve long-term success in this field.
In other words: Helping clients take the next positive step in their lives – and knowing which steps are right for them – is the key to becoming a life-changing fitness professional.
Compliance and the medical sector
Helping people resolve compliance issues is not always easy. However, this is not a challenge for fitness professionals.
I was shocked to learn that doctors are reporting disgracefully low adherence when prescribing life-saving drugs for heart disease, diabetes and cancer. In fact, current data show that patients take these drugs only half the time.
Frightening, of course. It’s also a little intimidating. Exercise, diet and lifestyle changes are (let’s just say) a little more difficult than asking people to take a magic pill.
What is your success rate?
Given the compliance issues, the client distribution for a trainer with 20 clients on file is typically as follows:
- A client gets incredible results
- 9 clients get decent results, but there is room for improvement
- 6 Clients cannot cope at all
- 5 Cancel customers
It’s a little disturbing. And I should know. I’ve been there.
I started my career as a coach and I can tell you that I struggled with the same issues. I wondered why more than half of my clients performed poorly or quit their jobs. And why do so few of my clients achieve incredible transformations?
My solution at that time was to learn more. So I went to college.
What I didn’t learn at university
After a few years of practice, I decided to return to graduate school. I decided I needed to learn more about exercise and nutrition to help my clients achieve the incredible transformation they were all striving for.
Five years later, after spending a ridiculous amount of time and money to get my PhD in exercise and nutrition sciences, I was a little disappointed. While I wouldn’t trade my university experience for anything, I wasn’t much further along when I returned to the field.
I realized that it wasn’t high-level physiology that was making my clients nervous. Instead, simple habits and practices were integrated into their daily lives. Unfortunately, I have not learned anything about how to help clients who have these problems.
In other words, there is no obscure nutrient or training protocol in your programs. They don’t have the psychology of change.
When I realized this, I completely rethought our approach to coaching. And the more we learned about the psychology of change, the better our clients became.
Investigating the foundations of the psychology of change
If you want to know more about this dynamic area, you should read iconic books:
These books will open your eyes to a whole new way of coaching.
For example, one of my biggest aha moments occurred while reading the book Motivational Interviewing. Before reading this book, it had never occurred to me that I could reduce the likelihood of my clients changing through my coaching strategies.
It’s true, even with the best of intentions, even if I am deeply interested in helping my clients, my own agenda – even my language! – can literally rob my clients of the opportunity to make important changes in their lives.
It’s strong. Lessons we all need to learn if we want to become better fitness professionals.
Summary and conclusions of the day
This concludes the first part of the article on the conformity decision.
At this point, a few important points should be made.
- In the real world, coaching requires a combination of physiology and psychology. Psychology is perhaps the most important of all.
- To improve your knowledge of the psychology of change, start with motivational interviewing. This is the best book on behavior change coaching I have ever read. The ideas come fast and furious.
- For most clients, the biggest stumbling block is compliance: doing what they know they should do. Understanding how to help them overcome their limiting factors is the most important skill you can have as a coach. You can read more about it in the second part of this series.
Proceed to the next step
No matter what field you come from, it takes training and practice to develop your skills and become a good coach.
If you are a trainer or want to become one….
Learning how to educate clients, patients, friends or family members about healthy eating and lifestyle changes that fit their bodies, preferences and circumstances is both an art and a science.
If you want to learn more about both, consider Level 1 certification.
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